SEO Packages and Pricing

Three ways of working

Not boxed tiers with feature ticks — the differences are real differences in scope and pace, and which one suits you depends more on your situation than your budget.

A focused engagement

One problem, fixed scope, an end date. A technical remediation, a migration done properly, a set of service pages built and shipped. Suits businesses with a specific known problem, or anyone who wants to see how we work before committing to something ongoing.

An ongoing retainer

The default for competitive terms, because the work is cumulative and stopping at month four wastes months one to three. A monthly allocation across technical work, content production and the measurement to know which is working. Reviewed quarterly against what it is producing, not against a task list.

Consulting alongside your own team

You have people who can execute and need direction, review and someone to argue with. Considerably cheaper than delivery and often the right answer for an in-house marketer who is capable but working alone.

What actually moves the price

• How contested your terms are. The single biggest factor. A local trade and a national ecommerce brand are not the same job.
• Site size and condition. Forty pages on a clean platform is a different proposition from four thousand on something bespoke.
• How much content production is needed, and whether your team can supply subject-matter input or we carry all of it.
• Whether you have development resource. If we recommend a technical fix and nobody can implement it, we have to, and that costs.
• How fast you want to move. The same programme compressed into half the time costs more than half again.

How we quote, and why there is no price list

We do not publish a rate card, and the reason is worth stating plainly rather than dressing up. A number that means anything depends on the two factors above — how contested your terms are, and what condition your site is in — and neither is knowable without looking.

A range wide enough to be honest would be too wide to be useful. A narrow one would be a figure we had to walk back on the first call, which is worse than publishing nothing. Our audit page takes the same position: fixed scope, fixed price, quoted after a short conversation.

What you get instead is a fast answer. Start with the free review — a few working days, no cost, no obligation. It settles both unknowns, and we come back with a scope and a fixed number for focused work, or a monthly figure for a retainer, together with an honest view of whether the return justifies it.

If that view is that the spend would not pay back, we will say so. We would rather lose the work than take a retainer that was never going to earn out.

What is not included at any price

Worth stating plainly, because some of it is routinely sold.

• Ranking guarantees. Nobody controls the results page. Anyone promising a position is either buying a term nobody searches or relying on you not checking. Our terms say this too.
• Bought links. Against search engine guidelines, and the penalty lands on you rather than on the agency that sold them.
• Advertising platform management. We do not run ad accounts of any kind. The performance pillar here means conversion rate work and measurement of your own site and channels.
• Reporting that measures activity. A monthly document listing tasks completed is not a result, and we would rather report against enquiries and revenue even when the news is bad.

Contract length and getting out

Ongoing work is worth committing to for a meaningful period because it takes that long to show anything, but a long lock-in mostly protects the agency. We would rather earn the renewal, so notice periods are short enough to leave without a fight.

If SEO turns out to be the wrong investment for you, we would rather end it early than run out a contract. That has happened and it will happen again.

What you own if you leave

Everything. The content, the pages, the documentation, the accounts. Access to your own analytics, Search Console and any tooling set up in your name, held in your name from the start rather than ours.

Agencies that keep client assets in agency accounts are creating a reason for you to stay that has nothing to do with the quality of the work. It is worth asking any prospective supplier this question.

How to work out which one you need

Start with the free review. It tells us how contested your market is and what condition the site is in, which are the two facts that determine everything above. On the strength of that we will tell you which of the three suits you and what it would cost — and occasionally that the answer is none of them.